I challenged myself to create branding, a menu, and a self-service kiosk for an eclectic bakery/café.
Because a lot of my work is driven by very flat graphic styles with sans serif typefaces, I wanted to challenge myself to work with more photography and a quirky serif typeface. For a previous project, I created a dashboard that was very eclectic in aesthetic with picture frames and I wanted to take that style, elevate it, and create a brand out of it.
After the style board, I came up with a name so that I could then move to brand squares. I decided to use the French word "Saupoudrer," which means "to sprinkle." I felt it had the right amount of elegance and whimsy to match the typeface. Once that was decided, I began brand squares to get an idea of what kind of graphic style and type layout I would use throughout the branding and applications.
I created a style board to bring together images of what I thought the inside of the bakery might look like and some textures and colors I wanted to use throughout the branding.